Projected percentage increase in the 2012 U.S.
GDP attributable to sales
of the iPhone 5
: 0.33
Percentage change in the theft
of Apple
products in New York City
since January : +40
Chance that a crime
committed in New York City in 2012 was one of these thefts : 1 in 7
Percentage change in the likelihood a child
will eat an apple
from the school
cafeteria if the apple has an Elmo
sticker on it : +68
,. New York City Police Department
. Chinese Academy of Social Sciences (Beijing)
. American Institute of Certified Public Accountants (Durham, N.C.)